SCOPE
SCOPE
End-to-end privacy feature using Gemini AI to surface the personal data being sold about you by data brokers, and give you the tools to reclaim it.
End-to-end privacy feature using Gemini AI to surface the personal data being sold about you by data brokers, and give you the tools to reclaim it.
KEY USER
KEY USER
Everyday Google Suite users who don't actively think about their rights to data privacy, and wouldn't know how to start protecting it.
Everyday Google Suite users who don't actively think about their rights to data privacy, and wouldn't know how to start protecting it.
ROLE
ROLE
Product Designer. Responsible for research, UI/UX, and motion design.
Collaboration with engineering, policy, and product.
Product Designer. Responsible for research, UI/UX, and motion design.
Collaboration with engineering, policy, and product.
PROCESS: INVISIBLE EMPATHY
PROCESS: INVISIBLE EMPATHY
Most privacy tools live in the settings, buried and ignored. I embedded Privacy Trace directly in Gmail's Spam, meeting users at the moment they're already feeling the consequences of exposed data. Spam is where privacy erosion becomes tangible, which made it a far more compelling entry point than other proposed locations, such as Account Settings or a Chrome extension.
Most privacy tools live in the settings, buried and ignored. I embedded Privacy Trace directly in Gmail's Spam, meeting users at the moment they're already feeling the consequences of exposed data. Spam is where privacy erosion becomes tangible, which made it a far more compelling entry point than other proposed locations, such as Account Settings or a Chrome extension.
PROCESS: BALANCING INFORMATION AND ACTION
PROCESS: BALANCING INFORMATION AND ACTION
Showing someone their data is being sold can easily trigger user anxiety. I facilitated six focus group sessions to design an experience that both informs and empowers, surfacing exactly which data points are at risk while giving clear, actionable steps to remediate. The design had to follow a clear logic framework: calmly inform, responsibly identify, and streamline action.
Showing someone their data is being sold can easily trigger user anxiety. I facilitated six focus group sessions to design an experience that both informs and empowers, surfacing exactly which data points are at risk while giving clear, actionable steps to remediate. The design had to follow a clear logic framework: calmly inform, responsibly identify, and streamline action.
RESULTS
RESULTS
4
4
Newly established UX patterns designed for privacy law compliance.
Newly established UX patterns designed for privacy law compliance.
15
15
High-leverage organizational partners brought into the design process, fostering long-term stakeholder relationships.
High-leverage organizational partners brought into the design process, fostering long-term stakeholder relationships.
3
3
Cross-functional design sprints, building shared alignment on Gemini's product direction.
Cross-functional design sprints, building shared alignment on Gemini's product direction.
REFLECTION
REFLECTION
I designed Privacy Trace when Gemini's product vision was still being internally defined. The biggest lesson: at that stage, a well-framed prototype is more persuasive than a strategy deck. Privacy Trace gave leadership something concrete to react to, which accelerated alignment faster than any roadmap discussion could have. Privacy Trace was ultimately deferred when Gemini's priorities shifted toward Search, but the UX foundation shaped how the team approached Gemini's role in user-first interfaces going forward.
I designed Privacy Trace when Gemini's product vision was still being internally defined. The biggest lesson: at that stage, a well-framed prototype is more persuasive than a strategy deck. Privacy Trace gave leadership something concrete to react to, which accelerated alignment faster than any roadmap discussion could have. Privacy Trace was ultimately deferred when Gemini's priorities shifted toward Search, but the UX foundation shaped how the team approached Gemini's role in user-first interfaces going forward.
see also
Sway
Voting Groups
Prior Foundry
Agentic Policy Simulation