SCOPE
SCOPE
0 → 1 design for the core surface of Sway: voting groups.
0 → 1 design for the core surface of Sway: voting groups.
KEY USER
KEY USER
Political influencers — creators, organizers, and public leaders turning their audiences into verified political leverage.
Political influencers — creators, organizers, and public leaders turning their audiences into verified political leverage.
ROLE
ROLE
Founding Designer. Responsible for product design, user research, visual design, and frontend implementation.
Founding Designer. Responsible for product design, user research, visual design, and frontend implementation.
PROCESS: FLEXIBLE BY DESIGN
PROCESS: FLEXIBLE BY DESIGN
Leaders' political views don't fit neatly into templates, and their audiences scroll fast. I solved this need by designing a media-first, modular system — leaders compose pages from flexible content blocks (video, images, text, endorsements) rather than filling out a fixed layout. This gave both leaders and their audiences the expressiveness of a social feed with the structure of a voter guide.
Leaders' political views don't fit neatly into templates, and their audiences scroll fast. I solved this need by designing a media-first, modular system — leaders compose pages from flexible content blocks (video, images, text, endorsements) rather than filling out a fixed layout. This gave both leaders and their audiences the expressiveness of a social feed with the structure of a voter guide.
PROCESS: SHOW, DON’T TELL
PROCESS: SHOW, DON’T TELL
Early usage and dropoff rates showed that visitors didn't understand what Sway was. I rigorously tested with focus groups and developed the design of the Ballot Recommendations module to clearly communicate Sway as a voter guide product. Additionally, I strategically moved the module to be above the fold to reduce friction for a user to "get it". After its implementation, comprehension and engagement jumped.
Early usage and dropoff rates showed that visitors didn't understand what Sway was. I rigorously tested with focus groups and developed the design of the Ballot Recommendations module to clearly communicate Sway as a voter guide product. Additionally, I strategically moved the module to be above the fold to reduce friction for a user to "get it". After its implementation, comprehension and engagement jumped.
RESULTS
RESULTS
$2.5M
$2.5M
Raised in Sway’s pre-seed round, where this work was the centerpiece of the investor pitch.
Raised in Sway’s pre-seed round, where this work was the centerpiece of the investor pitch.
+9,900%
+9,900%
User growth in the first month of 2026.
User growth in the first month of 2026.
+80%
+80%
Conversion rate among high-leverage leaders (the hardest-to-win user segment).
Conversion rate among high-leverage leaders (the hardest-to-win user segment).
see also
Gemini Privacy Trace
Prior Foundry
Agentic Policy Simulation